The german federal ministry for research and science states

Germany is to be "High-Tech Strategy" to the "World leader" First of all, there is a lot of paper and colorful pictures from the public relations department

If the grand coalition is unable to inspire society with new ideas, it at least wants to launch innovations in the research sector and has launched a high-tech strategy for Germany entitled "Breeding Ideas", which is intended to continue the "offensive" for innovation and growth launched by the last government with a "Pact for Research and Innovation". A total of 15 billion euros is to be invested in 17 "future fields" – i.e., where ideas are cultivated – by 2009, and the share of research tasks is to rise to 3% of GDP by 2010. 1.5 million new jobs are supposed to be created – if the economy and the countries join in and invest as well. Perhaps one was not quite sure of the persuasiveness of the strategy for Germany, but probably it has become part of the good (spin) tone of government policy that the strategy first of all comes along in nice and colorful, probably not cheap brochures and websites of the public relations department of the BMBF, which are above all somehow aimed at getting to the "top of the world" through "more freedom".

the federal ministry for research and science tundels

To let the ideas in the "country of the ideas", also called "talent forge Germany", find, two publications were prepared. A shorter booklet with more pictures for those who want to be impressed, a longer one designed by another book for those who are more interested and attentive. Whether the slogans were thought about as much as the selection of the pictures? "Ideas zunden" could suggest also other associations just in the time of the terror hysteria. The logo is supposed to symbolize a kind of rocket taking off. However, rockets were also in the realm of metaphor "dual-use" products

As someone first getting to grips with the high-tech strategy for Germany, one thinks briefly of the "You are Germany" campaign, but is initially forced to look at the covers of the publications, which, however, also want to attract attention-oconomically and in terms of symbolic politics. In the short capture a young woman is shown, of whom one sees only from a perspective from below upward a shoulder part together with a head cut sideways. She seems to be laughing, albeit somewhat forced, that is to say, rejoicing. Hair short and blond (no headscarf)? Original German?), as seen from below, insight into a rough nostril.

Devoutly looks the woman – has rounded an idea? – on an inflatable plastic globe she holds in her hand. One wonders, of course, what is this Aryan woman’s idea?? Why did they let her pose like this or just this picture from "Corbis, fotofinder, Fraunhofer Gesellschaft, Getty Images Photodisc" – so the picture credits on the publication printed on recycled paper after all with text by Scholz Friends – selected? Were we to start from Federal Minister Schavan’s goal: "Our goal: world class!", then suspicious neighbors could well be misled into thinking that the German government was aiming at world domination: The World in German Hands. A woman’s hand could perhaps soften this impression a bit. However, it would be interesting to find out why the young woman looks as if she were dirty because of the shadow of the globe balloon on her cheek. The designers of Langfang have chosen completely different visual material, but it is usually just as obsessively illustrated, because it is obviously thought that in the age of the media, lectures with PowerPoint and infotainment in general, pictures are necessary.

After that, the Minister of Education, without being able to completely lose her old teacher impression, smiles at us to are us that we have a lot of good ideas in our heads that need to be implemented, which is exactly what this strategy is supposed to help us to do, so that Germany "is indeed" – what a daring formulation – "a country of ideas and remains so. After the content, there is another picture, which is apparently revealing or encouraging for the goal of the world leader. The future is windy, wide and flat, it seems. On a sandy beach, a girl flies a kite to announce on the next page that "innovation policy" with the national strategy has moved to the "center of government action". The goal is to become the world leader and to make Germany "the most research-friendly nation in the world" by 2020.

"Our way: more freedom for new ideas!", it then says after another full-page picture, on which one sees, in a sensuous way, on a laptop screen – the keyboard is being worked on innovatively by two hands – a road through a landscape, while in the background an apparently untouched landscape can be seen out of focus. It is said that the aim is to remove resistance to research and development and to open the gates "for a free and competitive knowledge society", Schavan wants to create more freedom and early demand for Germany’s "talents and geniuses", both large and small.

And now, according to the dramaturgy of the brochure, things can really get started. On the next picture a geyser pushes into the high, as if the innovation was now ejaculate and the seeds of the new for the competitive German knowledge society verstromen. This is how you then also read: "Our strategy: find ideas – release forces!"Everything always with exclamation mark, so that the daring political goals do not escape anybody. New leading markets are to be created, the "boundaries between business and science" are to be removed, and new research results are to be turned into products more quickly. This is supposed to show the photograph where a relay is handed over. Even a traffic light switched to green is supposed to make clear to the last one, presumably without any political reference, that the journey into the future of Minister Scharan can start.

Among the 17 future fields in which ideas are to be rounded – visualized (who would have thought it?)?) by burning bulbs – belong to health research, energy technologies, optical technologies, information and communication, nanotechnology or security technologies. In this "future field", a "national security research program" is being launched to call for "interdisciplinary projects to protect against terrorism or even biological or chemical attacks". According to the ministry, security technologies are also about freedom, but above all about not losing touch with a booming market: "A company that does not cover the area of civil security technology also misses a rough chance at future markets.After all, "root cause research" is also to be carried out here. B. in the area of radicalization and criminality, demanded. However, only 80 million euros are to be invested in this area by 2009, with space (3.6 billion) and energy technologies (2 billion) taking the lion’s share.

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